Pegi-Pegi is an up and coming e-commerce travel platform in Indonesia. With booking hotels as one of their services, they target frequent travelers as their market. Here at Terminal 1 Jakarta, Pegi-Pegi is using a hybrid LCD screen with lightbox concept to attract frequent travelers at the Jakarta domestic terminal.
This is a simple yet very creative outdoor advertising that would definitely make us look twice! Job by The Perfect Media Group in 2018.