Creative airport advertising on the baggage claim for a race in an unknown airport. It is fun to explore creative on the conveyor. The Perfect Media borrowed the famous sushi on airport conveyor reclaim for Tokopedia. We used green luggage in Tokopedia’s colors and put various messages on it! It was captivating and went viral!
Here are some other famous airport baggage reclaim conveyor advertisements.
Source: http://www.wearevista.com/top-5-baggage-reclaim-campaigns/
Creative street art that has 3D effect depending on the angle of sight is becoming attraction-grabber.
The rise of digital billboards gave birth to the idea of targeted highway ads. Targeted advertising in highway uses a combination of high-speed cameras that are set up a distance ahead of the billboard which is about 180 meters. As the cameras capture images of cars, its system can recognize in those images the make and model of the cars an advertiser wants to target. As that car passes by, the digital billboard changes into the appropriate advertising for the target car.
Why targeting a certain car make and model? Recent researches found that analyzing the make, model, and year of vehicles can accurately estimate income, race, and education level – which will then the digital billboard selects the specific advertisement intended for audience from the owner of specific car make and model.
Source: https://www.technologyreview.com/s/603743/moscow-billboard-targets-ads-based-on-the-car-youre-driving/
Pegi-Pegi is an up and coming e-commerce travel platform in Indonesia. With booking hotels as one of their services, they target frequent travelers as their market. Here at Terminal 1 Jakarta, Pegi-Pegi is using a hybrid LCD screen with lightbox concept to attract frequent travelers at the Jakarta domestic terminal.
This is a simple yet very creative outdoor advertising that would definitely make us look twice! Job by The Perfect Media Group in 2018.
