Misereor’s Interactive Billboards in International Airports That Support Payments Making Giving Easier Than Before
Misereor is a non-profit organization that aims to support the weakest member of the society – those poor, sick, hungry, and disadvantaged. There are many projects that this organization supported that strengthen the self-initiative of the poor and help them know their rights and obligations – thus, helps the poor avoid being dependent on foreign aid. The organization has also set out clear rules both itself and its partner a multistage monitoring system that guarantees the stewardship of funds remains transparent both within and outside of the organization.
With its recent interactive billboard, Misereor creatively described how one’s donation can help the poor. The billboard allows a credit card to be swipe on at the center and then shows the proceed on the donation such as feeding the hungry.
The creative interactive billboards are put in various international airport and it amazingly attracts many airport passengers. Misereor promotes that with the simple gesture of donating can help change the lives of many poor, sick, hungry and disadvantaged people in the society.
Nevertheless, Misereor interactive billboard makes giving so much simpler and easier like never before.
Source: People Magazine Pakistan
Being the low-cost airline, Transavia makes use the empty billboards for a campaign that hacked over a thousand billboards without any outdoor investment.
Creative airport advertising on the baggage claim for a race in an unknown airport. It is fun to explore creative on the conveyor. The Perfect Media borrowed the famous sushi on airport conveyor reclaim for Tokopedia. We used green luggage in Tokopedia’s colors and put various messages on it! It was captivating and went viral!
Here are some other famous airport baggage reclaim conveyor advertisements.
The rise of digital billboards gave birth to the idea of targeted highway ads. Targeted advertising in highway uses a combination of high-speed cameras that are set up a distance ahead of the billboard which is about 180 meters. As the cameras capture images of cars, its system can recognize in those images the make and model of the cars an advertiser wants to target. As that car passes by, the digital billboard changes into the appropriate advertising for the target car.
Why targeting a certain car make and model? Recent researches found that analyzing the make, model, and year of vehicles can accurately estimate income, race, and education level – which will then the digital billboard selects the specific advertisement intended for audience from the owner of specific car make and model.
Pegi-Pegi is an up and coming e-commerce travel platform in Indonesia. With booking hotels as one of their services, they target frequent travelers as their market. Here at Terminal 1 Jakarta, Pegi-Pegi is using a hybrid LCD screen with lightbox concept to attract frequent travelers at the Jakarta domestic terminal.
This is a simple yet very creative outdoor advertising that would definitely make us look twice! Job by The Perfect Media Group in 2018.