Floating Billboard That Helps Clean the Polluted River

This is the very first kind of floating billboard in the Philippines that helps clean the polluted rivers in Metro Manila.

 

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Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

Manila-3

Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

Manila-4

Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

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Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

The collaboration between The Pasig River Rehabilitation Commission, Vetiver Farms Philippines, the advertising agency TBWA\SMP, and the Japanese beauty brand Shokubutsu HANA has installed an 88.5-foot-long floating billboard on the extremely polluted Pasig River in the Philippines, which is able to clean 2 to 8 thousand gallons of water per day. The floating water purification billboard is constructed out of a perennial grass called Vetiver that absorbs toxic substances and is frequently used to stabilize landfills and treat wastewater.