Here is a billboard that provides a very positive impact on the social and environmental aspect of its community.
The University of Engineering and Technology of Peru and their ad agency Mayo DraftFCB have done – the first billboard in the world to make drinking water out of thin air and alleviate the lives of Peru’s people. The two teams combined creativity and know how to come up with the first billboard in the world that produces drinking water out of air. The billboard works through a reverse osmosis system, capturing the air humidity, condensing and purifying the water, and filling it up in 20 lt. tanks. In 3 months the billboard has produced 9450 lt., making hundreds of families happy and eager to see similar systems in other towns.
This billboard is a great inspiration to help solve local issues.