April 2019

Floating Billboard That Helps Clean the Polluted River

This is the very first kind of floating billboard in the Philippines that helps clean the polluted rivers in Metro Manila.

 

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Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

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Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

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Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

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Image Source: http://www.oma.org.au/media2/latest-campaigns2/archive/floating-billboard-cleans-up-polluted-river-in-manila

 

The collaboration between The Pasig River Rehabilitation Commission, Vetiver Farms Philippines, the advertising agency TBWA\SMP, and the Japanese beauty brand Shokubutsu HANA has installed an 88.5-foot-long floating billboard on the extremely polluted Pasig River in the Philippines, which is able to clean 2 to 8 thousand gallons of water per day. The floating water purification billboard is constructed out of a perennial grass called Vetiver that absorbs toxic substances and is frequently used to stabilize landfills and treat wastewater.

Billboards That Provide A Drinking Water Out of Thin Air

Here is a billboard that provides a very positive impact on the social and environmental aspect of its community.

The University of Engineering and Technology of Peru and their ad agency Mayo DraftFCB have done – the first billboard in the world to make drinking water out of thin air and alleviate the lives of Peru’s people.  The two teams combined creativity and know how to come up with the first billboard in the world that produces drinking water out of air. The billboard works through a reverse osmosis system, capturing the air humidity, condensing and purifying the water, and filling it up in 20 lt. tanks. In 3 months the billboard has produced 9450 lt., making hundreds of families happy and eager to see similar systems in other towns.

This billboard is a great inspiration to help solve local issues.

RedBull Recycle Cans to Provide Renewable Energy Source that Supports Recreation to Young People

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Image Source: https://www.mumbrella.asia/2019/04/red-bull-and-vmlyr-recycle-cans-to-light-up-playgrounds-in-vietnam

 

A famous company that manufactured energy drinks uses their recycled cans as part of the company’s outdoor advertising while helping young people to continue playing even the sun is down.  After identifying that the community has faced challenges to access to reliable, sustainable and modern energy, 2,475 Red Bull cans were recycled to form a renewable source of energy and placed in different sports area.

This example of a billboard that has a positive social and environmental impact of this campaign inspire the next generation of youths to work and fight for their dreams.

Let us promote and uphold this kind of billboards that do not only help companies to promote brands but also give back to the community by using creativity in recycling various materials.

Creative Airport Advertising Inspired by Tokopedia Done by The Perfect Media and Some Famous Airport Advertising in Baggage Conveyor

Creative airport advertising on the baggage claim for a race in an unknown airport. It is fun to explore creative on the conveyor. The Perfect Media borrowed the famous sushi on airport conveyor reclaim for Tokopedia. We used green luggage in Tokopedia’s colors and put various messages on it! It was captivating and went viral!

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Here are some other famous airport baggage reclaim conveyor advertisements.

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Source:  http://www.wearevista.com/top-5-baggage-reclaim-campaigns/

Creative Street Art with 3D Effect

Creative street art that has 3D effect depending on the angle of sight is becoming attraction-grabber.

LED Screen with Static Lightbox at Hongkong International Airport

LED Screen with Static Light Box was spotted at HongKong International Airport last November 2018. The LED Screen need not be too big, but if combined with static lightbox, it will be a more impactful attention grabber.

 

Targeted Advertising Coming To Highway Digital Billboards

The rise of digital billboards gave birth to the idea of targeted highway ads.  Targeted advertising in highway uses a combination of high-speed cameras that are set up a distance ahead of the billboard which is about 180 meters.  As the cameras capture images of cars, its system can recognize in those images the make and model of the cars an advertiser wants to target.  As that car passes by, the digital billboard changes into the appropriate advertising for the target car.

Why targeting a certain car make and model? Recent researches found that analyzing the make, model, and year of vehicles can accurately estimate income, race, and education level – which will then the digital billboard selects the specific advertisement intended for audience from the owner of specific car make and model.

Source: https://www.technologyreview.com/s/603743/moscow-billboard-targets-ads-based-on-the-car-youre-driving/

 

Pegi-Pegi is Now Using Hybrid LCD Screen With Light Box Concept in Jakarta

Pegi-Pegi is an up and coming e-commerce travel platform in Indonesia.  With booking hotels as one of their services, they target frequent travelers as their market.  Here at Terminal 1 Jakarta, Pegi-Pegi is using a hybrid LCD screen with lightbox concept to attract frequent travelers at the Jakarta domestic terminal.

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This is a simple yet very creative outdoor advertising that would definitely make us look twice! Job by The Perfect Media Group in 2018.

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Creative Hybrid Advertising Was Spotted in Jakarta, Indonesia

With many advertisements all around, it is necessary for an outdoor advertising company to create a unique advertisement to stand out among the rest.  Here, creative hybrid advertising with LCD Screens and ambient for concept station for the commuter line was spotted in Karet station of Jakarta, Indonesia.

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The commuter line in Jakarta, Indonesia transports about more than a million passengers per day and is expected to have an increasing trend in the future.

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Similarly, there is also an increase in the number of advertisers who seized the opportunity as a great potential medium for companies to advertise their products.

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Karet Station is a train station located in Tanah AbangCentral Jakarta and very accessible to many hotels, shopping centers, and other entertainment pubs.

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Karet station only serves Commuterline trains – which as of June 2018, the average number of commuters per day reaches 1,001,438 users on weekdays, with a record of the highest number of users served in one day is 1,154,080.  The number is targeted to reach 1.2 million passengers per day by 2019.

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The creative hybrid advertising with LCD Screens is perfect as a highly attention-grabbing advertisement – one in which will captivate the commuters and will definitely check out.

Famous Super Creative Billboards (Out-of-Home) on the Internet

The following are frequently encountered creative billboards found on the internet.  Executed or not is unsure, but surely these are very attention-grabbing!

 

  1. The Back Seat’s No Safer.  Belt up.

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2.  Berger’s Natural Finish Colours

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3.  Law & Order

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4. Pond’s Anti-bacterial Facial Scrub

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5.  Rapala

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6.  The Economist

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7.  The iPod + iTunes

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8.  The Oldtimer

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9.  The Nose Hair Trimmer Safety Cutting System

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